The Art of Branding Yourself

Lately I've been hearing a lot about the idea of ​​branding yourself. I found an article from Investor's Business Daily that talks about the Art of Branding Yourself in Business.

The author, Gary Stern uses David Bach, the author of books like Smart Women Finish Rich and Automatic Millionaire, to illustrate the idea of ​​branding yourself.

Bach did not set out to be the Wells Fargo Investment guru. As a CPA he wanted to teach financial seminaries to women, mainly widows and divorceses. Thus he wrote Smart Women Finish Rich, because his passion was teaching people about money.

Bach says "I wanted to bring my message to millions of people, change their lives by making complicated issues simple and get people to take action. make an impact. "

David Bach had the ability to teach people about money. This is where he felt he could add value to his clients. This was his brand.

Stern quotes Rick Haskins (Author of "Brand Yourself") that "Since Corporate America has exploited many people, attaching a name and a face to a brand is becomg more important."

This is so true is not it? People have no idea who to trust anymore. By branding yourself as an expert and as someone who has truly had their clients best interests at heart, you will become trustworthy in their eyes.

So how does this relate to you and your MLM business?

Here's a fact. For the most part people have a preconceived awareness of what an MLM or direct sales business is. Their mom was in Avon or had a cousin in Amway or something. So if your prospect has seen these people do it, and fail, then what do you have to offer them?

This is where most people begin to start selling their business opportunity. "We're debt free," or "We're ground floor" etc.

In your prospect's mind, he's saying "Who gives? How are you going to help me succeed?"

See, where most people start selling their business opportunity, this is where you should start selling yourself, selling your brand.

"I can help you because …"

"I have your solution …"

This is what Bach did for his clients. He welcomed on his knowledge and showed that he was out to help his client. Bach had their best interest at heart.

The best way to start your brand is by becoming an expert about your business opportunity and your products. Why? Because knowing this will allow your prospect to trust you and, most important, follow you.

Here's the list of strategies that Stern says has worked for Bach:

1. Tap your passion: Identify your own passions and purpose in life.

2. Become skilled at generating publicity: This is getting your name out there. You can easily do this with Google AdWords or using Internet Marketing strategies, like Magnetic Sponsoring.

3. Keep it Simple: Stick to the basics by only focusing on what your client / prospect wants and what they need to do in order to get what they want.

4. Evolve the Brand: Start with a niche then begin to expand into other niches. When you become in expert in say home care, then become an expert in nutrition and service those type of clients.

5. Create Multiple Revenue Streams: What is meant here is create multiple revenue streams to your business. You can do this with affiliate programs. Or you can market your own information product like an ebook or brochure about your business opportunity.

6. Secure Sponsors: Again this refers to affiliate programs such as Magnetic Sponsoring. You can use Dillard's information product as tool to help grow your business and get clients.

7. Know your target audience: This is critical. Your target prospect is not your uncle who's plopped in front of the TV right now. Look for people who are looking for your products or your business opportunity.

These strategies are just a thumbnail sketch of what you can do to enhance your business. Obviously when you go into depth in each of these strategies there is a lot to learn. There are plenty of resources out there to help you grow your business.

A true entrepreneur will do whatever it takes, right?

Remember to add value to your prospects by explaining what you have to offer them.

The Pros And Cons Of Affiliate Marketing

Making money is a priority for everyone. After all, just about everyone could use a bit of extra money right? Well, today, more and more people are turning to the lucrative field of affiliate marketing to make cold hard cash. In fact, many Gurus argument that there is a lot of money to be made with promoting other people's products. However, as a newbie Affiliate Marketer myself, I can tell you that there are some advantages and disadvantages to this business model. In this article, we'll discuss both.

First of all, if you do not know what affiliate marketing is, do not feel bad, I did not either at first. Affiliate marketing is basically a cooperative agreement between a merchant, and an online affiliate. The affiliate gains contracts by providing customers to the merchant.

There are typically three payment structures for affiliates. With pay per click payment structures, affiliates are paid when the customer visits the merchant from the affiliate's site. On the other hand, per lead payments are made when an affiliate reiter someone to the merchant's site and that person fulfills the required action. For instance, let's say you're an affiliate for an insurance company who pays you when prospects fill out an application. In this instance, you'll be paid when someone submits a valid application which is called paid per lead. The third type is called pay per sale. During this instance, an affiliate is paid only when a potential customer purchases the merchant's item.

Advantages of affiliate marketing:

o Money, money and more money. There is a lot of money to be made with affiliate marketing and many people make great incomes promoting other people's products and services.

o You can be your own boss. You work when you feel like it, or when you are able to. You basically write your own paycheck with the amount of work you can do. When you need extra earnings for holidays, or paying a really huge bill, you just invest more time into marketing products and make more money.

o Promote what you love. You can promote any product that you want to promote. There are literally millions of products to choose from, you simply have to find one that you like and go for it. In fact, some affiliate marketers test out niches and then produce their own competitive or complimentary products. By thinking outside the box, they are able to rake in even more money.

o Earn money while you sleep. You earn money continuously, even when you're not on the computer. You do not have to monitor your work with an affiliate program, because the customers will go to the merchant's sites whenever you are online or not. In fact, you can even make money while you were sleeping … what could be better than that?

Disadvantages of affiliate marketing:

Now that we've discussed the advantages of affiliate marketing, we'll now discuss the disadvantages.

o Hard to find good products. It can be tricky to find a product that is worth promoting. There are literally millions of products that you could promote and it is sometimes hard to focus in on just one.

o Dishonest merchants. It can be difficult finding a merchant or vendor that is really honest and legitimate. In fact, there are some merchants who are dishonest that they lie and refuse to give you credit for your referrals. In some cases, these merchants would rather shut down their businesses than pay up. And, the bad thing is that affiliates basically have little recourse whatever.

o Lots of competition. There is a lot of competition among affiliate marketers, especially for the good products. In fact, some technically savvy affiliate marketers have even figured out clever ways to steal commissions using special equipment. Although there are some precautionary measures affiliate can take, this can be quite problematic.

o It's not your product you're promoting. As an affiliate marketer, you are basically promoting someone else's product or service so your responsibilities are in their hands. If they decide to quit the program or reduce the responsibilities, you'll have no say so whatsoever.

In conclusion, there are advantages and disadvantages of being an affiliate marketer. Although there is great potential to make substantial income, marketing other people's products, puts you at a disadvantage. Therefore, your best bet is to take your time, test it out and build your own product so that you can get others to market it for you. That way, you'll be the one calling the shots.

Summer Vacation – Preparing For Your Summer Vacation

We all know that planning and preparation for anything goes a long way to minimizing problems later. There is no better example of this than taking a summer vacation. Are you thinking about this year’s summer vacation? If you are, have you already started planning and preparing for your vacation or trip? Why not?

There is actually no excuse as there are a large number of planning and preparation tips available for summer travelers online, in seasonal magazines, even from some travel agents. Having said that, some advice may put us off because it pertains a specific location or country. When planning and preparing for your summer vacation, however, we are encouraged to keep our destination in mind.

No matter what your vacation destination is, you will need to take the time of year and the climate conditions at that time into consideration. If you are visiting a tropical location, you will need to bring along the appropriate clothing. Bathing suits, shorts, t-shirts, and tank tops are common appeal found at beaches and aboard cruise ships. While you may be expecting warm and sunny weather, it is still advised that you prepare for the worst. Raincoats and an umbrella may be a great addition to your summer clothing.

Need a very good example of this? What if due to a miscalculation or a mistake in planning, you ended up at your tropical destination during their “rainy” season!!!

No matter where you are traveling to, overseas or even in your own country, I would encourage you to always have the proper forms of identification. For example, living here in Spain, we are obliged by law to always carry proof of identification which may be an id card or passport. Although this is not the case in all countries, it really isn’t worth neglecting this.

Part of our planning and preparation for our summer vacation is considering all possible eventualities. So, I would strongly encourage everyone to have the following documentary proof with them while traveling…

  • Passport
  • Driving Licence
  • Health Insurance
  • Car Insurance
  • Car Rental Agreement which may include the car insurance

For many the most popular summer vacation destinations, especially in southern Europe, are the coastal regions and the beaches. Each year millions of individuals and families flock to beaches. If you are spending your summer vacation at the beach, or you know that a great deal of time will be spent there, it is important that you bring along the appropriate clothing and sunscreen.

Believe me, I know from observing painful experiences that many of us still do not realize the dangers of sunbathing or just being out in the sun without sunscreen. The worst is when I have seen young children having a great time in the pool during the hot summer months here in southern Spain. I have then seen them the following day with painful looking blisters and sores because they had not used sunscreen or enough of it.

Always have sunscreen and plenty of it. In addition to sunscreen, you will need to make sure that you have beach towels and plenty of water or liquids on hand.

Cruises are becoming more popular as a summer vacation choice for many individuals and families who are looking for something different. If you are taking a cruise, you are advised to start preparing for your trip as soon as you book your reservation. Unlike many other vacations, a cruise often requires a larger amount of planning and preparation.

When preparing for your cruise, it is important to keep in mind where your ship will be going and what stops are planned as part of the itinerary. When on international waters or traveling to a foreign country, a passport is required.

Please don’t make the mistake of leaving this too late if you do not have a passport. Each country has its own process for receiving and approving applications. Make sure you know what to do in yours.

I have not only seen the disappointment of people who have had to cancel their vacation and lose money, I have also seen all kinds of problems arise mid vacation when passports expire. Don’t take the risk.

We all have our favorite things we take on vacation. This can range from tooth paste and soap to washing detergents. People take all sorts of things with them – just in case.

For the most part, if you forget to bring along certain supplies you can always find and purchase replacements. The only downside to purchasing what you need at your vacation destination may be the price. Popular vacation destinations may have inflated prices. Others will surprise you at how inexpensive your favorite brand is.

With the recent increase in airport security and new travel restrictions, we may all need to accept that we will need to wait until we get to our destination before buying certain products. Part of our planning and preparation is to check what we can and cannot take in our luggage.

There’s a final point I wish to make about summer vacation or any vacation preparation. We all need to make sure that we can make contact and be contacted by others.

Make sure you have the details of all the important contacts you may need at a given time. This may be family or friends. It may be your country’s consulate or your car rental company. The point is, just think how much easier it will be if you have the details at hand.

Equally, develop an itinerary and give copies of your travel plans to those that need to know so that they can contact you should the need arise.

I cannot over emphasize how important the preparation for your summer vacation is. To some, preparing for their vacation may seem a daunting task. To others, it may seem unnecessary or even boring.

How ever you may regard preparing for travel or vacations, please ensure you follow the tips suggested as well as any others you can think of.

Are you bored with the same summer vacation routine? Struggling to find that vacation of a lifetime? Then open your mind to the unique possibilities by visiting qdmarbella.com below. You will be delighted by the choice and the great comments made by clients from North America and other countries.

Warping Automobile Disk Brake Rotors Are Preventable

In the aircraft and aerospace industry, the standards required for various components, parts, and specifications are considerably higher. Everything built for the aircraft and aerospace industry is light and strong. It is the “AND” part of that sentence that makes the parts expensive, not the “light” part. Automobile manufacturers today who build high-performance and sophisticated vehicles understand the “light” part, but not necessarily the “strong” part. But what they do understand is how much force can be applied to these parts before they succumb to failure.

Today’s brake rotors (or disk brake system) are built very light with advances in technology such as slotting, cross-drilling, cryo-treating and many other advances to allow the brakes to breathe better and last longer. However despite all this technology that goes into the rotors, they are still not strong enough to withstand a mechanic’s error. How often have you had a car pulsate when applying the brakes? The reason this happens is because the lug nuts on your wheels were not torqued down to specifications set out by the manufacturer. Every mechanic shop you walk into, you can always hear the distinctive sound of the air wrench being used to loosen and tighten parts and lug nuts. These air tools are capable of putting out an immense amount of torque, but that is where the problem starts. The torque setting on these air wrenches are preset to a single setting (usually the strongest), never changed, but used to tighten down everything on your car. BAD!

Today’s modern vehicles are built almost like airplanes and have very acute specifications that must be followed. The most commonly made mistake by mechanics and car owners are to over-tighten the lug nuts on the wheels of their cars. Some even go as far as jumping on the tire wrench to ensure that the lug nuts are “tight” and that the wheels will not “fall off” while driving. However, over tightening your lugs will lead to premature failure of your brake rotors as seen by warping or deformations in the rotor. It may also lead to wheel bolts “snapping” when over-tightening the wheels stretches and weakens the bolt.

It is therefore important to ensure that your lug nuts are tightened to the appropriate specifications and to do that, there are several things you can do. For most vehicles, the lug nuts need to be tightened down to 70-100 ft-lbs using a good quality torque wrench. However, you do not need a torque wrench to tighten your lug nuts correctly.

The approach I have always taken is to tighten the nuts as tightly as can be done with your fingers first. Then taking a tire wrench, tighten the nut without apply much effort until you feel some resistance. Then simply (without jumping on the tire wrench), put your body weight on the wrench until it stops turning. You do not need to jerk your body to ensure that there is more room to tighten. In general, if you follow this practice, you will put about 80-90 ft-lbs of torque onto the lug. Do this consistently for all your wheels to ensure that your brake rotors have maximum life. However, for best results, I still recommend acquiring a quality 1/2″ drive torque wrench, my favorite being the Neiko Pro line that I use religiously for every mechanical work conceivable.

It is a worthwhile investment and they typically range in price from $20-40, which is cheaper than a single brake rotor for your car. The brakes and wheels are the most important components of your car and therefore, requires the most care and attention. Go check your lug nuts today.